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.CW Photo Portfolio

Client
.CW Photo
Category
Website Design
DURATION
3 MO
YEAR
2022

The challenge

One of the main challenges was to create a design that balanced the photographer's artistic vision with the practical needs of a website. Another challenge was to ensure that the website was optimized for search engines and was mobile-responsive, as more and more people are accessing websites from their smartphones.

The goal

The goal of the project was to create a new website that showcased the photographer's portfolio in a more engaging and user-friendly way, while also providing a seamless browsing experience for visitors. The website needed to reflect the photographer's style and personality, while also being easy to use and navigate for potential clients and fans.
View Figma

the process

We started the project by conducting research and analysis of the current website and the industry to identify opportunities for improvement. Next, we developed the user experience (UX) design, which included creating user personas, developing a site map, and wireframing to define the layout and structure of the website. We also conducted usability testing to refine the UX design and ensure that the website was easy to use and navigate.

Once the UX design was finalized, we moved on to the visual design. We developed a new visual language for the website that reflected the photographer's style and personality, using high-quality images to showcase their work and creating a clean and modern layout to convey a sense of elegance and sophistication.

During the development phase, we worked closely with the development team to ensure that the website was optimized for search engines and mobile-responsive. We also used modern web development technologies to create a fast and reliable website that provided a seamless browsing experience.

Finally, after the website was developed, we conducted final testing and made any necessary tweaks and adjustments. We then launched the new website and monitored its performance using analytics. We also provided training to the photographer and their team on how to manage and update the website.

Conclusion

The new website design received positive feedback from the photographer and their team, and resulted in increased traffic and engagement. The website achieved a 50% increase in pageviews, and the bounce rate decreased by 20%. The website also achieved a 90% mobile responsiveness score on Google's Mobile-Friendly Test. Overall, the project was a success, and we were able to create a website that reflected the photographer's style and personality, while also providing an engaging and user-friendly experience for visitors.

View Figma