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Osmo App

Client
Osmo Action
Category
App Design
DURATION
2 MO
YEAR
2021

The challenge

One of the main challenges of this project was to create an ecommerce platform that would stand out in a crowded and competitive market. We needed to find a way to differentiate the Osmo App from other camera ecommerce apps, while still ensuring that it met the needs and expectations of its target audience. Another challenge was to create a design that conveyed a sense of drive and modernity, while still being easy to use and navigate.

The goal

The goal of the Osmo App was to create a modern and adrenaline-filled ecommerce platform that would allow users to easily browse, compare and purchase different types of cameras. The app needed to be intuitive and user-friendly, and it needed to appeal to a wide range of users, from amateur photographers to professional videographers.
View Figma

USer research

To develop a human-centered design for the Osmo App, we conducted user research to understand the needs and goals of our target audience. Through online surveys, interviews, and focus groups, we identified the preferences and pain points of potential users, including their desire for a personalized and easy-to-navigate shopping experience, access to helpful information and product comparisons, and a modern and dynamic design that reflects the excitement of capturing life's moments. Based on these findings, we created a user-centered design approach that incorporated clear product information and comparison tools, user reviews and ratings, and features such as order tracking and push notifications for order updates. By prioritizing the needs and preferences of our users, we were able to create a successful and engaging shopping experience for the Osmo App.

the process

To ensure the Osmo App met the needs and preferences of our target audience, we conducted extensive research into the camera ecommerce market and identified necessary features and design elements. We then developed wireframes and prototypes, gathering feedback from real users to refine the design. Throughout the process, we prioritized a user-centered design approach and worked closely with the Osmo team to ensure the app aligned with their brand and vision, incorporating their logo and brand colors and using high-quality visuals to showcase camera features.

Conclusion

The Osmo App successfully met the goals of the project by providing a modern and adrenaline-filled ecommerce platform for users to browse and purchase cameras. The app's user-friendly design and intuitive interface made it easy for users to find and compare different products, while also providing a sense of excitement and drive. The user-centered design approach helped ensure that the app met the needs and preferences of its target audience, and the close collaboration with the Osmo team helped to ensure that the app aligned with their brand and vision.

View Figma