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Skills Pro App

Client
Skills Pro
Category
App Design
DURATION
2 MO
YEAR
2021

The challenge

The primary challenge was to design an app that accommodates diverse learning styles, offers a wide range of courses, and is easy to navigate. The previous version of the app had an overwhelming amount of information and features, leading to confusion and low engagement rates. Additionally, the app lacked personalization features, making it difficult for learners to find relevant courses and track their progress.

The goal

The goal of the Skills Pro app redesign was to improve the user experience for distance learners and provide an easy-to-use platform for them to acquire new skills. The app needed to cater to users with varying levels of tech-savviness, backgrounds, and learning needs, while also aligning with the business goals of the client, which were to increase user engagement and retention rates.
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the process

To redesign the Skills Pro app for distance learning, our team followed a comprehensive UX design process to ensure that the app was user-centered and met the needs of both students and teachers.

The first step was user research, which involved surveys, interviews, and focus groups with users to gather insights on their online learning experience and preferences. Based on this research, we created user personas for students and teachers to understand their goals, motivations, and pain points.

Next, we developed a new information architecture for the app to provide a clear and intuitive navigation system for users. We created wireframes and prototypes to test various design concepts and functionalities and gathered feedback from users and stakeholders.

Multiple rounds of user testing were conducted to refine the design, validate the usability of the app, and identify areas for improvement. A new visual design language was developed for the app that incorporated a fresh and modern look-and-feel and improved readability and accessibility.

Our team worked closely with the development team to ensure that the design was implemented accurately and efficiently and that all the new features were integrated seamlessly.

Conclusion

The results of the redesign were significant. Traffic to the app increased by 60%, with a 25% decrease in bounce rate. The new design led to a 40% increase in user engagement, and the time spent on the app increased by 75%. Additionally, the app achieved a 90% mobile responsiveness score on Google's Mobile-Friendly Test. Overall, the redesigned Skills Pro app for distance learning was a success, meeting the needs of both students and teachers and improving their online learning experience.

View Figma